Sky Sports Formula 1 Season Launch Campaign
MY ROLE
Senior Designer
Campaign development & rollout.
Campaign development & rollout.
BRIEF
Launch the 2025 Formula 1 season with a campaign that builds anticipation, attracts new audiences and re-engages subscribers.
SOLUTION
For the 2025 Formula 1 season, Sky Sports wanted a campaign that built anticipation, attracted new audiences and re-engaged existing subscribers. We shifted the focus from the cars to the characters, creating a premium visual identity built around race-day drama, personality and entertainment.
