Brand & Visual Identity
MY ROLE
Concept Development · Brand Identity · Graphic Design
BRIEF
Create a distinctive personal brand identity for professional racing driver Tom Chilton, establishing a recognisable visual signature that reflects his career in motorsport.
SOLUTION
I developed a bold, contemporary logo that captures the precision, speed and competitive character of motorsport.
Built around a strong graphic identity, the design balances personality with simplicity, creating a versatile mark that works across racing apparel, merchandise and digital applications.
