Sky Sports Integrated Campaign
MY ROLE
Senior Designer
Campaign development & rollout.
Campaign development & rollout.
BRIEF
Increase saliency and reinforce Sky Sports as the home of world-class sport.
SOLUTION
Inspired by the energy of a circus, we created a bold visual system that unifies multiple sports under one theatrical identity.
A flexible typographic and framing system allowed the campaign to scale seamlessly across broadcast, digital and print.
