Sky Sports Channel Launch Integrated Campaign
MY ROLE
Senior Designer
Campaign development & rollout.
Campaign development & rollout.
BRIEF
Introduce Sky Sports+ as a new destination for live sport, communicating the scale and variety of content available through a distinctive, recognisable campaign identity.
SOLUTION
We placed the '+' symbol at the heart of the creative, using it to construct dynamic sporting figures that brought the breadth of the new offering to life.
The result was a bold, adaptable visual language that combined sport and brand identity into one recognisable campaign, designed to work across multiple formats and touchpoints.
