Christmas Campaign
MY ROLE
Senior Designer
Campaign development & rollout.
Campaign development & rollout.
BRIEF
Create a festive campaign for Sky Cinema that captures the magic of Christmas and the joy of watching movies together, while giving the brand a distinctive seasonal identity.
SOLUTION
We placed popcorn, one of cinema's most recognisable symbols, at the heart of the creative, using it as a playful visual device to bring the Christmas campaign to life.
Combining festive storytelling with a simple, recognisable idea, the campaign brought together the excitement of cinema and the warmth of the Christmas season.
