Art Direction · Conceptual Design
MY ROLE
Concept Development · Art Direction · Graphic Design · Shoot Direction
BRIEF
Create distinctive artwork for a range of artists, spanning genres from pop and soul to house and techno. Each project required a visual identity that reflected the artist's sound, personality and creative direction.
SOLUTION
I developed a collection of individual creative concepts, translating each artist's music into a distinctive visual style.
From bold graphic compositions to atmospheric, photography-led artwork, each design was crafted to capture the character of the music and create a memorable identity across digital and physical formats.
