Formula 1 · Season Launch Campaign
MY ROLE
Senior Designer
Campaign Development · Sky TV Implementation
BRIEF
Launch the new Formula 1 season on Sky Sports, building anticipation and capturing the excitement, drama and unpredictability of the sport through a bold, recognisable campaign identity.
SOLUTION
Built around the idea of Enjoy the Ride, the campaign celebrated the thrills, twists and unexpected moments that make Formula 1 such a compelling spectacle.
Working as Senior Designer, I helped develop and refine the campaign's visual direction, with a particular focus on bringing the creative to life across Sky TV. This involved adapting the campaign identity into a cohesive range of on-platform assets, ensuring a consistent visual experience across the Sky entertainment ecosystem.
